Case Study: Rubic CRM — High-Velocity Sales Automation
July 11, 2026 · 6 min read
The Challenge: Messy sales workflows
Traditional CRMs are either too complex or lack customization. Our clients needed a lightweight, high-performance customer relationship manager that integrated email tracking, lead pipelines, and document signing natively.
Additionally, the platform had to be built on a secure multi-tenant architecture so different departments could access isolated customer data safely.
The Solution: React and Node.js CRM
We engineered Rubic CRM using Next.js and Supabase. We designed secure Postgres Row-Level Security (RLS) policies to isolate tenant data, ensuring absolute security.
We integrated real-time drag-and-drop kanban boards using React, automated email outreach sequences, and custom document upload templates with audit logs.
The Impact: Automated lead management
Rubic CRM reduced lead-response time from 2 hours to under 5 minutes through automated webhook integrations, directly increasing lead-to-opportunity conversion by 28%.
Have a project in mind?
Tell us what you're building and we'll get back to you within one business day.
Send my project inquiry